Yala Greek Ice Cream

Roles: Creative Director and Lead Designer

Led the initial art direction for brand identity and packaging with the amazing team from Herefor. Full scoop shop renovation design and decor for grand opening alongside DC artist Maggie O’Neill. Designer of website and all in-store collateral. From signage and print materials to digital screens, social campaigns, ice cream carts and merch, we created a cohesive and immersive brand experience across every touchpoint.

This project has been incredibly rewarding, with ongoing collaboration as the brand continues to grow. Yala set out to bring a more joyful, welcoming expression of Greek ice cream to the U.S., beginning with their scoop shop in the heart of Georgetown, DC, and now expanding toward retail shelves.